QUESTION: Are there any other costs?
ANSWER: No. The only other expense you may have is for web hosting and a domain name. We do offer a Services page where we charge a fee for certain things if you don’t want to do them yourself, such as changing your header / logo image, installing a blog, adding ebooks, changing your meta tags, adding your Facebook / Twitter links, etc. These are things you can do yourself (instructions provided) or you can have us do it for you for a fee.

QUESTION: How much will I earn? What is my profit?
ANSWER: Our demo stores show the Retail prices (what your customers pay you). You get 50-55% off those Retail prices on most items (candles, incense, statues, etc), and 40-42% off on books, music, tarot decks and DVDs, and then the dropshipper ships to your customer (without any of their information anywhere on the order). For example, if a statue costs your customer $40, your cost is $20 wholesale (so a $20 profit for you on that item). Note: a Sales Tax ID Number is required.

QUESTION: Can I deduct the store as a business expense on my taxes?
ANSWER: Yes! You may deduct the store installation fee as well as your web host and domain costs. If you plan on doing any advertising you may deduct that as well. Any expenditures for your business may be deducted on your taxes.

QUESTION: Can you recommend a web host?
ANSWER: If you don’t yet have a web host, pay only $5.95 per month with Just Host (to get this low price, you pay 12 months in advance for a total of $71.40). With the Basic Plan, you get 50 Gigabytes of Storage Space, Unlimited Bandwidth, and a Free domain of your choice. If you don’t want to use Just Host, there are hundreds of alternative web hosts available. We also recommend: Blue Host; Host Gator; and Lunar Pages. We do not recommend IPage or FatCow as their servers are too slow in our experience.

QUESTION: Are your templates mobile-friendly?
ANSWER: Yes. All of our templates are now mobile-friendly, which means the templates work on both desktop computers and mobile devices.

QUESTION: I already have a web site — will you install the store on my site?
ANSWER: If you already have a site (such as a blog) we can install the store in a folder named “store” on your same web host account and then you can add the store link in the menu of your main site. However, if you want the store as your main site (the first thing a customer sees when they go to your domain) then you would have to delete your current site or move it to a folder, then we would install the store there in its place. Your store will be installed usually within 24 to 48 hours, as soon as you open an account with the dropshipper (dropshipper information will be given to you when you order).

QUESTION: What if you can’t install the store on my site for some reason?
ANSWER: If for some reason we can’t install the store on your site, we will give you a full refund. There shouldn’t be any problems as the store functions with almost all web hosts. Otherwise, all sales are final, as you are paying us for the work of installing the store software and importing the products. Please note: As mentioned above, we found that FatCow and IPage servers are too slow for a store installation. Usually if the web hosting fee is very inexpensive or free there is a catch (slow servers). You are running a business so make sure you have a reliable web host. We recommend Just Host as their servers are fast and they have good Support.

QUESTION: What is dropshipping?
ANSWER: If you don’t want to keep an inventory, or mess with any shipping hassles, then a dropshipper is the way to go — dropshippers do all of the work for you. The dropshipper we use for the witchcraft store has over 6,000 products and they can ship directly to your customer’s doorstep (using your business name and address on the shipping label). Using a dropshipper means there is no need to buy any item until you have sold the item and collected the money from your customer. Therefore, by using a dropshipper there is no need for inventory, packing, or trips to the Post Office.

QUESTION: How many products are available for my store?
ANSWER: Your witchcraft store comes preloaded with 6,000+ products. Once you have an account, the dropshipper will allow you to use their product pictures and then we will import the products to your store. You will then have a gigantic Wiccan / Pagan superstore, selling jewelry, crystal balls, cauldrons, herbs, aromatherapy, tarot decks, gemstones, candles, incense, pagan books, music, and DVDs, etc. To see the working demos, click here: Template 1 (Fairy); Template 2 (Indigo Pentagram); Template 3 (Green Pentagram); Template 4 (Black Pentagram); Template 5 (White Owl); Template 6 (Purple Owl); Template 7 (Something Witchy); Template 8 (Raven); Template 9 (Black Cat); Template 10 (Forest Witch); Template 11 (Magick); Template 12 (Goddess).

QUESTION: Can I add my own products to the store?
ANSWER: Yes, you can add your own products, or products from other wholesalers / dropshippers. You may have to raise the shipping rate or raise the retail prices of your products to help cover any additional shipping costs. You can also add as many categories and subcategories as you want.

QUESTION: I noticed a lot of eBooks in the demo stores — are these included?
ANSWER: The eBooks are only included if you order the Wiccan “All-In-One” Store Installation. This is the same as the “Wiccan / Pagan Store” but also comes with 300 eBooks preloaded. Plus, you get access to The Vault for another 326 eBook and audio titles (a total of 626 downloadable products with Master Resell Rights). Each eBook comes with a License so that you have the legal right to resell it, and you get to keep 100% of the profit on every eBook sold.

QUESTION: What’s the difference between the New Age store and the Wiccan store?
ANSWER: The New Age store doesn’t have witchcraft items. The Wiccan / Pagan store has a total of 6,000 products, while the New Age store has 4,000 products.

QUESTION: Exactly how does it all work?
ANSWER: After a customer orders from your web shop, all money is deposited into your PayPal account and you will automatically receive an email stating who your customer is and what they ordered. You then go to the dropshipper’s web site and log-in with your password. Next, find the items you need to order by typing the product codes into the search engine. Place the items into your shopping cart. When you are ready, go to Checkout to complete your order. Enter your customer’s address as the “ship to” address and your address as the billing address. To pay the dropshipper you may use a credit card or PayPal (you will use approximately half of the money your customer gave you; the remaining money is yours to keep — your profit). All orders must be prepaid. After you complete your order, the dropshipper will pick, pack, and ship the order to your customer using your store name and address on the shipping label.

QUESTION: Who pays for shipping?
ANSWER: Your customer does. When they order from you they pay a shipping fee, and you give this to the dropshipper so they can ship the order. Packages are shipped usually via USPS (US Postal Service). The dropshipper will always ship the least expensive way unless you specify otherwise. You set up your shipping rate in the Admin Area of your store. The dropshipper has a set amount they need for shipping based on weight of the order, but it is up to you decide how much you actually want to charge your customers (some store owners like to charge less shipping to their customers and absorb the extra costs themselves as a part of doing business; some raise the Retail prices of the products in their stores to help cover shipping costs). The shipping fee is calculated from the standard carrier charges and a small handling fee. Deliveries shipped via the USPS are calculated using the formula of: Carrier Charge x .95 + $2.00 = Shipping Charge. Therefore, an example would be: $6.45 x .95 + $2.00 = shipping charges of $8.13. Deliveries shipped via UPS Ground are calculated on the following formula: Carrier charges x .95 + $2.00 = Total Shipping Charges. Deliveries shipped via FedEx are calculated on the following formula: Carrier charges x .8 + $2.00 = Total Shipping Charges.

QUESTION: Is a Sales Tax ID Number required?
ANSWER: Yes, the dropshipper requires that you to have a Sales Tax ID Number or Resale Certificate to purchase wholesale. If you don’t have one, contact your state (it is easy to obtain one). If you are outside the United States, you basically just need proof that you are a business. Alternatively, we have an eBook store that we can install for you where a Sales Tax ID Number is not required: Click Here.

QUESTION: Does the dropshipper have a minimum order requirement?
ANSWER: No. You can order as much or as little as you need.

QUESTION: Will my customers know that I use a dropshipper or how much I pay?
ANSWER: No. The dropshipper’s company name does not appear anywhere on the package or on the return label. The address on the package will be your company name and address when you place an order with the dropshipper.

QUESTION: What kind of software does the store use?
ANSWER: The store uses an open source php script called Zen Cart that has shopping cart capabilities, a search engine, and a password protected administration area that allows you to add, edit or delete products. You can also create as many categories and sub-categories as you need. Your store comes preloaded with over 6,000 products. We install your store with a choice of several template designs, but there are many other templates available from various web designers, many are free. After we install your store, you may install a different template if you wish or redesign it. Click Here to see a screenshot of some of our clients’ stores and the different templates they are using or redesigned.

QUESTION: Is the Zen Cart software updated?
ANSWER: Yes. We use the very latest version of Zen Cart so that you can be sure that you have all of the updates available.

QUESTION: Is Zen Cart difficult to use?
ANSWER: Zen Cart is a very popular shopping cart system and has been around for many years. Thousands of web sites use Zen Cart, from Auto Parts stores, Hobby stores, Clothing stores, etc. But whether you, personally, will find it difficult to use is hard to determine. The store has a lot of features (such as the ability to offer your customers Coupon Codes) and so you’ll have to do some reading to understand how your store works, and you’ll have to follow instructions. If you are unwilling to do these things, or are expecting everything to be incredibly simplistic with no work to be done or any learning on your part, then having your own online store may not be for you.

QUESTION: Can I sell on eBay?
ANSWER: Yes. After an auction is over, you can direct the winning bidder to your store so they can buy more items (getting repeat customers is the key to success). You may sell on other auction sites as well.

QUESTION: How many products can I add to my store?
ANSWER: You may add virtually as many items as you like provided you have enough storage space (the MYSQL database can handle a lot of products). You get 50 Gigabytes of storage space with Just Host. This is more space than you need, but will allow you to grow your business in the future (add more products, start a blog, etc). Other web hosts we recommend are: Blue Host; Host Gator; and Lunar Pages.

QUESTION: Can I change the look of the store? Redesign it?
ANSWER: Yes. You can change the look by creating a unique header / logo, and you can upload your own slideshow images if you want (see the demos). You can also change the color scheme of the store and do other changes and edits. There are also many other free templates you can upload if you want a completely different look, or templates you can purchase from web designers (one site alone has over 600 templates that are designed specifically for this shopping cart). We will give you some links to these sites after your store has been installed.

QUESTION: How do I add products or categories?
ANSWER: Go to your administration area and log-in with your password. Here you can add, edit or delete products (or categories), using your browser. To add a product, you type in the Title, Description, Price, etc. Changes made are seen immediately in your store.

QUESTION: What if a product goes out of stock or is discontinued?
ANSWER: Inventory Management is done by using the CSV file provided by the dropshipper (some editing required; instructions are provided or we can do it for you for $10 per month). Inventory Management allows you to keep up-to-date on the stock status of all 6,000+ items. After using the CSV file, all 6,000+ items will be updated. You will then have the latest info on what is currently in stock and how many of each item is available. If an item goes out of stock, your store will no longer allow that item to be sold. And if any previously out of stock items become available again, then those items will once again be available for sale in your store. When items are discontinued, they can be removed from your store completely by editing a file available from the dropshipper. Removing discontinued items is also included in our $10 monthly subscription service.

QUESTION: Can I change the prices in my store?
ANSWER: Yes, you may raise or lower any price in your store. If you decide to have a sale, or if you think you can sell a particular item for more money, then change the prices to whatever you want. However, your wholesale discount is set by the dropshipper.

QUESTION: How does PayPal work?
ANSWER: When a customer orders securely with credit card using PayPal, the money is automatically deposited into your PayPal account. After you pay the dropshipper to fulfill the order, what is left in your account is your profit. You can let the money accumulate with a few more orders and then either have the money deposited into your checking account or have PayPal issue you a check. Please visit PayPal for more information.

QUESTION: What about sales tax? How does my store calculate this?
ANSWER: If your state has a sales tax, just log-in to your administration area and set the sales tax rate for your state. Sales tax will then be automatically calculated when a customer orders from you. Please note: Only those customers who reside in the same state as you will be charged a sales tax. You do not need to collect sales tax from customers outside your state. Some states, such as Oregon, do not need to collect sales tax.

QUESTION: I live outside the U.S. — can I get my own online witchcraft store?
ANSWER: Yes. The dropshipper also ships to Canada. However, to ship to other countries it would be too expensive so you would have to market your store to U.S. and Canadian customers.

QUESTION: If I order a store installation, what does the price include?
ANSWER: The price includes installing the store software, importing 6,000+ products into the database, uploading the product images, adding your store name and email address. There is also a Help page available that answers the most frequently asked questions about running the store. And there is a forum that is very helpful as well. You’ll have to do some things yourself, such as adding your sales tax, shipping rate, and your PayPal API Signature to the payment module (instructions provided).

QUESTION: Do you have any ideas on marketing my store?
ANSWER: Sure. Read this for a few ideas: Marketing Tips for Your Store.

QUESTION: Okay, I’m ready to start my own online witchcraft store — what’s next?
ANSWER: Just complete the 3 Steps below. After you order, you will immediately receive the dropshipper information (so you can open an account with them), and instructions to fill out our Registration Form page. Once we receive your information your store will be online usually within 24 to 48 hours (as soon as you have an account with the dropshipper).

HOW TO ORDER:
3 EASY STEPS TO GET YOUR OWN WICCAN / PAGAN STORE

1. Buy Web Hosting and Domain Name
If you don’t yet have a web host, pay only $5.95 per month with Just Host (to get this low price, you pay 12 months in advance for a total of $71.40). With the Basic Plan, you get 50 Gigabytes of Storage Space, Unlimited Bandwidth, and a Free domain of your choice. Click here to order from Just Host.

If you don’t want to use Just Host, there are hundreds of alternative web hosts available. We also recommend these web hosts: Blue Host; Host Gator; and Lunar Pages. We do not recommend IPage or FatCow as their servers are too slow in our experience.

2. Buy Web Store Installation.

3. Fill out Registration Form
This form tells us who you are, your domain name, who your web host is, etc. Click here to fill out our Registration Form.

That’s it! We will email you as soon as we have your store installed (within 1 or 2 days). If you have any questions, please click the button below.

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